Brisbane-based personalised audio company Audeara claims it transformed Brisbane’s Normanby Hotel into the world’s first Auracast-enabled pub during the launch of its Audeara Buds.
Auracast technology revolutionises Bluetooth by enabling a one-to-many connection, allowing an unlimited number of users within range to listen to the same audio stream. This creates new ways to share audio in personal and public spaces, opening possibilities for public listening by allowing people to tune into a single broadcast delivered clearly to their Auracast-enabled devices.
Audeara Buds – the first in-ear solution from Audeara – also debuted at the launch. They are a listening aid which Audeara claims help people better engage in conversation and enjoy enhanced audio experience.
“Audeara Buds personalise sound to a user’s unique hearing profile and can be used for streaming entertainment, improving listening and hearing the world around you clearly,” Audeara said.
Their personalisation algorithm includes two situational listening modes and active noise cancellation to enhance how users interact with sounds.
Audeara said that through Auracast, patrons at the Normanby Hotel could now connect directly to a range of audio streams such as live sports commentary, music or stay more engaged at trivia nights. It said the technology enabled people to share a seamless listening experience with friends and ensured everyone could stay connected to sounds regardless of their hearing ability.
Attendees at the launch on 5 December 2024 saw a live demonstration of Auracast technology which is available for people of all hearing abilities. Guests described the sound as “remarkably clear” and “truly immersive.”
Audera CEO Dr James Fielding said, in a video, that it was exciting to be at the launch of Audeara Buds and Auracast transmitters and lapel microphones.
“We’re hoping with this new technology we can truly help people feel connected to the moments that matter and the world around them,” Dr Fielding said.
“As we’ve been integrally involved in the audiology market for almost ten years, we knew it was time to start developing product that would not only personalise an incredible entertainment experience but also personalise the world around you to really let people be in control of their listening environment, whether it be cutting edge Auracast technology or that personalised sound to make sure you never miss a beat or an important conversation.”
He said the next step was filling up with audiology partners around Australia and the world and continuing to progress the technology into medical device spaces.
Audeara said: “By combining our expertise in hearing health and technology, we’re making it possible for individuals to enjoy sound tailored to their unique hearing needs—whether it’s through our innovative Audeara Buds or ground-breaking Auracast technology.
“We believe that everyone deserves a listening experience that’s as individual as they are, and we’re committed to breaking down the barriers to accessibility.”
