The 2.5-day Hearing Business Alliance 2026 Seminar will be in February in Brisbane.
Hearing Business Alliance (HBA), which supports the business aspects of audiology practice in Australia, will host its major event for the year at the Sofitel Brisbane Central in February 2026.
Organisers are expecting independent audiologists and audiometrists from around the nation to attend the seminar, from 12 to 14 February 2026. It will feature expert presentations, workshops, a trade exhibition, and gala dinner.
Workshops on Thursday afternoon will be followed by welcome drinks on Thursday night, presentations on Friday and Saturday, and a gala dinner on Friday night.
Building resilient and profitable businesses will be a major theme and a new topic to be introduced will be the ethical application of AI in audiology healthcare.
Mr Stephen Logan, HBA’s business manager, says this year’s program has been carefully curated to reflect the incredible pace of change shaping both the audiology profession and the small business landscape.
“From AI and branding to leadership and financial strategy, our speakers bring diverse expertise and real-world insight,” he says. “We’re excited about the focus on ethical AI, showing how innovation can drive both patient care and business growth, and exploring how technology can be leveraged responsibly to improve patient care and business efficiency.
“These sessions set the tone for a seminar that’s not just about keeping up but leading the way in modern hearing healthcare.”
Future-proofing small to medium audiology businesses
Mrs Jane MacDonald, HBA’s CEO, says the 2026 seminar is all about future-proofing the small to medium-sized audiology businesses working within the hearing health sector.
“We’re combining sessions on technology and leadership with hands-on workshops and presentations on finance, HR, compliance and more – everything clinics need to thrive,” she says.
“Our speakers, from Brad Seymour to Natasha Hawker, bring expertise that goes straight to the heart of running a sustainable practice. I’m also looking forward to sharing the latest HBA priorities and hearing how members are adapting in this exciting period of change.”
HBA recommends people planning to attend book their accommodation and flights now as the Edinburgh Military Tattoo, from 12 to 15 February, coincides with the seminar.
“If you look at the various hotel booking sites, reasonably priced options at nearby hotels and Airbnbs are still available. Southbank is only a 10-minute taxi/uber drive to the Sofitel Brisbane Central,” MacDonald says.
Register at hearbusiness.com.au
