Trends and challenges in hearing services, along with sustainable business models, were the main focus of Hearing Business Alliance’s Perth seminar.
The seminar, at Perth Mercure on 23 July 2025, brought together business owners, audiologists, audiometrists and key stakeholders from across the hearing sector.
Ms Jane MacDonald, HBA’s CEO, said 24 delegates attended from 20 independent audiology businesses and 11 exhibitors supported the event, with 18 trade delegates attending. Starkey was the major sponsor.
“The seminar focused on current trends and emerging challenges in hearing services, with sessions covering regulatory changes, workforce issues, and the future of hearing technology,” she said.
“Attendees heard from industry leaders, legal and financial experts, and government representatives, gaining insights into best practices and innovations shaping the sector.”

MacDonald said a strong theme throughout the day was the need for sustainable business models in the face of evolving client expectations and policy reforms, plus improved client clinical outcomes.
Presentations also addressed compliance with the Hearing Services Program (HSP), strategies for managing business risk, and approaches to attract and retain skilled staff.
“The seminar provided a valuable opportunity for networking and peer learning and reinforced the importance of collaborative approaches to ensure the long-term viability and impact of hearing service providers,” she said.
“Feedback from delegates was extremely positive.”
Speakers and topics included:
- Dr Pádraig Kitterick, head of audiological science at the National Acoustic Laboratories, who discussed NAL-NL3, the next generation hearing aid fitting system.
- Mr Daniel Fechner and Mr Christo Fourie who introduced AudZone, the first Australian AI platform for audiology clinics.

- Mr Fechner, director and audiometrist from Ear Studio, also who spoke about the value of data modern CRM (customer relationship management) systems for business management.
- Ms Gabby Luksza, acting assistant secretary, Hearing Services Branch, Department of Health, Disability and Ageing spoke about proposed HSP changes, expanding on members’ questions.
- Ms Belinda McLean, general manager of HR Focus, discussed navigating employment laws including key Australian legislation, compliance essentials, and avoiding legal pitfalls.

- Mr Steven Le, consumer support specialist and trainer, Starkey, gave the major sponsor update on pushing the edge of possibility.
- Mr Stephen Logan, HBA business manager, gave the opening address on unlocking knowledge.
- Ms Jane MacDonald, HBA CEO, spoke about key HBA activities, strategic insights and give a small business update.
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