GN Hearing has promoted Mr Paul Jones to general manager for Australia and New Zealand and Mr Andreas Anderhov to Asia Pacific (APAC) regional president.
GN said Jones brought 27 years of extensive management experience, including seven with GN. During this time, he led the ANZ sales team, drove sales excellence for the APAC region, and most recently served as country director for Australia.
GN Hearing said its leadership in Asia Pacific was also evolving, with Anderhov’s recent promotion. He was previously cluster managing director for Australia, New Zealand, India and South Korea.
Anderhov said trust in local leadership was central to his plan for the region, and empowering leaders like Jones to take charge of a key market such as ANZ was a natural step forward.
“I have strong confidence in our local leadership, whose deep understanding of regional markets, cultural nuances, and customer needs allows them to navigate complexities effectively while aligning with GN’s global objectives,” Anderhov said.
“I believe that fostering a culture of trust and transparency reflects the value we have over our local leaders and allows them to drive performance and innovation within their teams.”
Jones shared his vision to deepen relationships with partners and the hearing health community through his new role.
“My focus will be on building even stronger, more collaborative relationships with our partners and the broader hearing health community,” he said.
“GN has always been at the forefront of innovation, but equally important is how we listen, understand, and respond to the needs of those we serve. I want our partners to feel that GN is not only a technology leader, but also a trusted ally who shares their mission of improving hearing health outcomes.”
Alongside strengthening partnerships, he reflected on what inspired him about leading a company that directly improves people’s lives.
“What inspires me is the very real impact our work has on people’s ability to connect with their loved ones and engage fully in life,” Jones said.
“Knowing that GN’s innovations can restore those connections is incredibly motivating. It’s rare to work in an industry where every product and service can fundamentally change the way people experience the world.
“Leading GN in ANZ means having the privilege of guiding a team that is passionate about making that difference every day.”
GN Hearing said it was a market leader in Australia and New Zealand, delivering strong growth last year, and aimed to sustain the momentum through customer-centric innovation.




