GN Hearing ANZ has announced key leadership appointments and organisational changes for 2026 which it said were designed to strengthen its commercial focus and position the business for continued success.
Audiologist Mr Christopher Brew, formerly training manager and senior product specialist ANZ, has been promoted to head of sales for Australia and New Zealand. He assumes full responsibility for all sales channels across ANZ and reports to Mr Paul Jones, general manager ANZ.
GN said Brew had already been leading key parts of the sales function, and together with his experience in driving growth and operational excellence across the hearing industry, combined with clinical expertise and commercial leadership, he is positioned to accelerate GN’s sales performance and reinforce its presence in the market.
In the sales team, audiologist and speech pathologist, Ms Laura White will continue to report to Brew as product specialist field manager, with an expanded scope across Australia and New Zealand.
Mr John Bullion will continue to lead the account manager team as sales manager – independent channel and oversee the independent sales strategy with an extended remit covering Australia and New Zealand. He now reports to Brew as part of the sales function.
Reshaping product management and audiology leadership
The company said it was also reshaping its product management and audiology leadership to meet the demands of a more complex product landscape and an expanding global portfolio.
Audiologist Ms Lisa McBride, formerly product and audiology manager ANZ, has moved into a global role as senior audiological product marketing manager and is now a member of GN Hearing’s global product marketing and brand strategy team.
GN said the appointment was a recognition of McBride’s impact and contribution in ANZ and the wider business. In her new role she will help elevate product launches and sell strategies globally while remaining closely connected to the Australian and New Zealand market.
Audiologist and speech language pathologist Ms Kristy Kroutz has been promoted to product manager for Australia and New Zealand from her former role as associate product manager. GN said she now owned the full product strategy and roadmap, providing comprehensive lifecycle management across the portfolio. Kroutz will report directly to Jones.
GN said the changes demonstrated GN Hearing ANZ’s commitment to building stronger leadership to better serve customers.
“This is about building the future of our company,” Jones said. “By empowering our people and aligning around customers and partners, we are setting ourselves up to succeed in 2026 and beyond. I’m excited for what we will achieve together.”
